Psychotherapy awareness initiative expands with release of new video, articles

The initiative targets consumers and highlights the value of psychotherapy as a treatment option.

A new animated video and American Psychological Association (APA) Psychology Help Center articles hit the internet in early November as the APA Practice Directorate expanded its psychotherapy awareness initiative. 

The initiative, designed to make consumers and the public more aware of the effectiveness of psychotherapy as a treatment option, launched in September 2012 with two YouTube-hosted videos and a guide to psychotherapy. The new video, “Psychotherapy: Friends Helping Friends,” focuses on how someone can help a friend or family member get help through psychotherapy and a psychologist.  

The video was viewed more than 43,000 times in the first 10 days of launch, bringing the total views for the three videos to more than 83,000. Promotion of the videos and articles continued on social media outlets such as Twitter, Facebook, LinkedIn and Google+, expanding the potential reach and exposure of the resources. 

The initiative encourages psychologists to use a variety of new materials to spread the word through local media outreach and online social networks. These tools to help build awareness are available on the Psychology Help Center. The new Help Center articles are: 

Join the conversation about psychotherapy by sharing content on any social media site, such as Facebook, LinkedIn, Twitter or YouTube. Use the hashtag #therapyworks to be part of the discussion.