APA delivering health and wellness messages to physicians’ offices
The American Psychological Association (APA) has teamed with PhoneRover, a comprehensive patient messaging and notification service, to broadcast health and wellness messages to patients who call their physician’s office and are placed on hold. The health messages developed by APA reach more than 80,000 patients each month through PhoneRover’s Health On-Hold Network™.
More than 3,000 physicians’ offices subscribe to PhoneRover’s Health On-Hold Network™, which delivers messages to patients on topics related to health and well-being via their office phone systems. APA staff psychologists provide the expertise on mental and behavioral health to develop messages that PhoneRover then delivers to patients at no cost to APA. Topics covered to date include depression, stress, seasonal affective disorder and behavioral change. Segments are often tied to seasonal topics. For example, the messages on behavioral change were related to New Year’s resolutions and distributed during the month of January.
APA’s partnership with PhoneRover is one of a number of partnerships through APA’s Mind/Body Health campaign, which also includes partnerships with the YMCA of the USA, National PTA and Dialysis Patient Citizens. APA Executive Director for Professional Practice Katherine C. Nordal, PhD, believes partnerships are valuable for professional psychology and for practicing psychologists. “Combining forces with other organizations can have a powerful impact,” said Nordal. “Working with PhoneRover helps APA deliver health and wellness messages directly to the public while also enhancing public understanding of the important role psychologists play in health care, and promoting the value of psychology within the physician’s office.”
Other organizations that have distributed health related messaging via PhoneRover include the Alzheimer’s Disease Association, the Centers for Disease Control and Prevention (CDC) and the American Diabetes Association.