Practitioner Resources

Get Blogging video transcript

Slide 1 – Intro

My name is Angel Brownawell and I’m with the Practice Directorate. This is a video presentation by the American Psychological Association Practice Organization about the benefits and practicalities of blogging. 

Slide 2 – Basics

Here are some of the basics about blogs. Blogs are specific websites that are interactive and regularly updated with information or commentary. They are typically published in reverse chronological order, allowing readers to also leave comments and share in the discussion. Blogs are free or can be low cost. When used effectively, they are a powerful marketing and communications tool. Blogs can also be an exciting way for psychologists to network, share knowledge and help others.

Slide 3

So why should you create a blog? Blog communities provide an opportunity for psychologists to engage and connect with one another, as well as with the public and policymakers. Blogs also provide public education and share a psychologist’s expertise. With a blog, you can even correct misinformation that is on the internet that is being spread about health and science.

Slide 4

More people are turning to the internet for health information. According to the Pew Research Center, of the adult Americans who are online, 83 percent of them use the internet to look for medical and health information. That’s a lot of people online looking for health info and news, and it’s a huge market opportunity for psychologists.

Slide 5

Blogs can benefit you as a professional. Blogs help shape a positive professional image. They increase your online presence by boosting your ranking in search engines and adding fresh content to your site. Blogs let you establish your status as an expert, and build the authority and credibility of your professional voice. With a blog, you can also communicate the value of your services to potential clients and referral sources.

Slide 6

Here’s how you would get started blogging. Look at what others are doing to get a feel for what you might want to do. Big companies spend millions of dollars on usability research – there’s no need to reinvent the wheel.
Identify your target audience – consider what kind of writing style, content and post length will be most useful. The tone, content and style of a blog for fellow psychologists will be different than the one intended for the general public. If you do decide to start your own blog, it can often be done at no cost – sites like Blogger and Wordpress offer free accounts and templates – all you need is an email address.

Slide 7

If you’re not quite ready to start your own blog, APA can help. The good news is, as an APA member, you can contribute to a few of the association’s blogs. Consider writing guest posts for APA’s public education blog, Your Mind Your Body, or APA’s Psychologically Healthy Workplace blog, Good Company.

Slide 8

Several APA Practice Organization members have successful and informative blogs. Here are just a few examples. Dr. Deborah Serani, of New York. Dr. David Palmiter, of Pennsylvania. Dr. Tracy Ochester, of Kansas.

Slide 9

Blogging can offer many benefits, but there are a few things to consider before starting a blog. It’s a time commitment. Be prepared to update regularly; you should also factor in the time needed to write posts and respond to comments. Also, when you first start your blog, you will not have hundreds of followers right away. Attracting an audience is a process that takes time, consistency and self-promotion.

Slide 10

We hope you found this video useful and that it helped you appreciate the value of using blogs to market yourself, your practice and the profession of psychology. You can find additional resources at APA’s Practice Central website.

Slide 11

Thanks for watching. We hope to see you blogging soon!