Radio tour on APA healthy workplace survey reaches more than 14 million listeners

David Ballard, PsyD, MBA, answered questions in 15 interviews aired on more than 1,300 stations

by Public Relations Staff

April 14, 2011—Talk of job stress and how to make workplaces more psychologically healthy hit the airwaves as APA's David Ballard, PsyD, MBA, assistant executive director of marketing and business development, recorded 15 radio interviews March 29, reaching out to more than 14.5 million listeners.

The radio media tour allowed radio talk show hosts and producers to ask questions about APA’s recent workplace survey and the benefits of creating a Psychologically Healthy Workplace.

The survey, conducted online on behalf of APA by Harris Interactive, found that despite promising signs of economic recovery, many employees feel undervalued and stressed out at work. The Psychologically Healthy Workplace Program (PHWP), a collaborative effort between APA and the APA Practice Organization designed to help employers optimize employee well-being and organizational performance, awarded its 2011 Psychologically Healthy Workplace Awards on March 12 at the State Leadership Conference.

The APA Practice Directorate organized the radio media tour to educate employees and employers on the importance of five types of workplace practices that can enhance the well-being of employees: employee involvement, work-life balance, employee growth and development, health and safety, and employee recognition.

Dr. Ballard’s interviews aired on 1,387 stations around the country, with more than 7,500 segments played. Along with national airings on ABC News Network and Wall Street Journal Radio, the interviews aired on three statewide networks in Texas, Minnesota and New Jersey. Other markets included Los Angeles, Washington, D.C., Atlanta and Chicago.

The workplace survey also made headlines in several print and web media outlets: