Nordal’s mental health parity radio tour reaches 12 million listeners
by Public Relations Staff
February 24, 2011—In a recently released survey from APA, 89 percent of Americans said they never heard of the newly effective mental health parity law. APA Executive Director for Professional Practice Katherine C. Nordal, PhD, attempted to better those statistics with a radio media tour that reached out to more than 12 million listeners.
During a full morning of 17 interviews with radio station producers and talk-show hosts, Dr. Nordal answered questions about mental health parity and explained what the new law means for those with health insurance affected by the 2008 Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act.
The APA Practice Directorate organized the radio media tour to educate Americans on the benefits and importance of the parity law. The combined interviews reached a national audience of 12,894,834 listeners through more than 2,000 radio station and network affiliate airings. More than 1,000 stations aired the interviews.
“Even several of the interviewers seemed surprised to hear about the passage of mental health parity,” Nordal said. “We’re hopeful that the string of interviews and multiple radio stories increased the number of people who know about the law and their benefits. Anything we can do to help the public know more about parity will help psychologists.”
Along with national airings on MetroSource and CBS’ MarketWatch, the interviews were heard on stations in New York, Chicago, Philadelphia, San Francisco, Atlanta, Washington, DC, Detroit, Seattle, Tampa-St. Petersburg, Denver, Cleveland, Pittsburgh, Raleigh and Baltimore.