Marketing for Psychologists
Format
Online professional development course
CE Credits
2
Exam Items
20
Description
The course provides a hands-on venue to tailor a marketing plan that fits with the psychologist’s style of practice and best serves the needs of the public. There is discussion of the ethics of marketing, defining marketing objectives, identifying target audiences and strategies to build a strategic marketing plan.
Learning Objectives
Upon completion of the course, participants will be able to:
Understand the ethics of marketing a psychology practice and the benefit to the community.
Define marketing objectives.
Identify target Audiences
Identify marketing strategies to provide services to individuals in need
Describe how to build a strategic marketing plan.