Practice Marketing
The resources in this section are designed to help you connect with potential clients and referral sources who could benefit from your services and apply effective and ethical marketing strategies to drive business to your door.
- Have You Considered Advertising Your Services?
- Elements of an Advertising Plan
- Build Your Client Base With a Practice Brochure
- Building an Independent Practice
- Practitioners Tout the Many Rewards of Community Involvement
- Using Customer Service to Enhance Your Practice
- Do’s and Don’ts in Marketing Your Practice
- What’s In a Name? Learn How Trademarks Can Protect Your Practice
- Employee Assistance Programs (EAPs): An Opportunity to Diversify Your Practice
- A Foundation Upon Which to Build Your Practice
- Should You Give That Talk for Free?
- Marketing & Building a Practice
- Develop a Professional Image That Reflects Your Strengths
- Professionally Speaking: Tapping Into the Lecture Circuit
- 10 Low-Cost Ways to Market Your Practice
- 10 Common Misconceptions About Marketing a Practice
- More Low-Cost Ways to Market Your Practice
- Networking: Are You Connected?
- Have You Found a Niche?
- Increasing Referrals from Other Professionals: A Step-by-Step Guide
- Effective Marketing: Are You Tracking Your Results?
- Tools for Identifying and Understanding Your Target Clientele
- Tools for Tracking Your Client Sources